Hi guys and welcome to the first post from Shield Krav Maga, we want to take this opportunity to introduce our new brand and to give you an insight into where we are and where we want to be. During our time as krav maga Lanarkshire we have opened and established clubs in East Kilbride and Bellshill which we intend to grow and improve upon. We have also qualified as the only two KMG kid’s instructors in Scotland to which we have developed a specific programme that is being successfully integrated into the schools in Lanarkshire and also through council diversionary programmes which are proving really popular with over 20 kids a class. For this to happen we had to develop a specific child friendly brand that would not only appeal to children but their parents too. This brand is Kid Shield.
Kidshield was proving very popular with kids and their parents and teachers but we started to notice some feedback from older kids in secondary school so we decided to think about a brand that would appeal more to teens. We then thought that what would appeal to teens would also probably appeal to adults too, bigger teens right! This led us to developing the Shield logo and forging it into a brand that appeals to both adults and teens. This week we introduced the brand in our adult classes with a good response and now we are going live through our social media outlets with a website launch at the end of the month.
Our main focus as a school is to give our students the best service we can in all aspects including access to the most up to date training through our own continued professional development as instructors. We aim to give our students more opportunities to train by adding more classes to the two we have at the moment. As part of krav maga Lanarkshire we had a community of people all with the same ethos where we could train and have fun in a relaxed but focused environment, there are no egos and everyone feels very welcome when they come to a class for the first time. At Shield we aim to continue with this ethos and build upon it to give our students the service they deserve. We are very excited about the future of Shield Krav Maga and can’t wait to unveil our new web site which should be ready in a couple of weeks.
Chris and Brendan